Danish Furniture Giant Opens in Youghal with Second Store Planned for Cobh

By Seamus Whelehan

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Scandinavian furniture giant JSYK (YOOOSK) are on track to open their first Cork outlet next week in the former Lidl premises on Mill Road Youghal.
When the Youghal outlet opens its doors on Thursday, 14th November, many product lines will see a one off, 60% price reduction.
The store is employing 12 personnel from the area, and will be managed by Polish native Katie Lipien, who will relocate to Youghal from her home in Innishannon West Cork.
The Youghal base is part of a major expansion for the popular franchise, with 40 stores promised nationally.
The furniture retailer, whose name derives from the Danish word to describe a person who is hardworking and reliable, had originally intended on opening at just 15 Irish locations.
However, the performance of its flagship Irish store in Nass, which opened in March, has led to greater expansion plans for the firm.
Depending on the debut success of the East Cork store the retailer, IKEA’s main competitor, says it may be followed swiftly by five more outlets across Cork County.
JSYK, who has almost 3,000 stores in 52 countries, intends to open a second East Cork outlet in Cobh and a further store in Blackpool within the next twelve months, with three more locations following suit.
Jenny Johnson, JSKY’s Irish Sales and Marketing Manager said “the Company’s strategy is to be in the major towns at least, but also in the smaller ones, to be close to the customer.”
She said, what sets JSYK apart is that “it is an easy shopping experience, it’s not a mega store. We have huge buying power, so we have really high quality products, at really inexpensive prices.”
In the past six years the Company has grown to become the fourth biggest furniture retailer globally.
The current worth of the Group is €4.65billion and is divided into two divisions, with JSYK dealing with Northern Europe and Scandinavian Countries.
In Germany, Austria, Spain and Italy it operates as Bens und Betherlagan JSYK.

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