Fáilte Ireland has revealed its brand-new marketing campaign to businesses in the Cork tourist industry at a meeting in the Radisson Blu Hotel & Spa, Little Island this week.
The National Tourism Development Authority is launching its new domestic holiday campaign to the public from mid-February on TV, radio and Out of Home advertising, but the Cork tourism businesses were invited to attend an early sneak preview. The industry representatives were also given insights and tools on how to leverage the campaign for the benefit of their business and the local region.
Called ‘Keep Discovering’ the €6million Fáilte Ireland investment in the campaign development and execution aims to grow the domestic tourism market by reminding people of all there is to discover across the country.
Alison Levins, Head of Marketing Communications at Fáilte Ireland, commented:
“Keep Discovering’ is the largest and most intensive marketing campaign to date by Fáilte Ireland and is focused on growing the market by influencing our habitual holiday behaviour. We are creatures of comfort, with 4 out of 5 of us returning to the same location. At the heart of this campaign we will be encouraging people who might think they know Ireland, to take a closer look, and to show them all the hidden gems and experiences they have yet to discover.
In recognition of the economic importance of home holidays, Fáilte Ireland will be investing €6 million into this exciting campaign that will benefit tourism nationally alongside individual tourism businesses, regional development and job creation.”